Raffaella Trocchianesi

Raffaella Trocchianesi Photo


associate professor - Politecnico di Milano (IT)



Through Multilayered Landscapes. Phygital Narrative and Cultural Identity

The paper will deal with those cultural experiences focused on enjoying landscapes through digital technologies in digital and phygital dimensions. We will embrace the narrative approach to envision and design new ways to shape cultural experiences related to natural and urban landscape. Some methodological aspects and tools will be pinpointed in order to apply design practices in the cultural heritage field. Paradigmatic case studies will be showed in order to underline some design attitudes and best practices: Immersive and evocative paths; Perfor- mative and Interactive Interfaces.


Architect and Associate Professor at Department of Design, Politecnico di Milano, she teaches Interior Design Studio and Exhibit Design Studio at the School of Design. Director of the specialization Master IDEA_Exhibition Design, she mainly deals with Design for Cultural Heritage in terms of museography and exhibition design, communication and enhancement of local areas, new models and narratives of cultural experiences, the relationship among design, Humanities and arts.